Why Toyota Mauritius Is Lagging Behind In Sales

Recent figures from MotorMag magazine shows that although the Corolla is still their best selling model – for Toyota Mauritius (also known as Beechand previously) market share is falling. The total sales have also fallen for the group for the first quarter of 2009. Now this trend is not due to recession, it’s the relative market share on the local market and the reason to me, is obvious…

There has been a clear lack of 1. correct models and options for Mauritius; 2. inaccurate and incomplete marketing campaigns. Let’s take them one by one. Anyone who wants to critic me is open to do so.

Let’s consider the E150 Corolla that they’ve been bringing for about 2 years only as a 4-speed automatic 1.5L. Now come on, everyone knows that Mauritians who buy Japanese prefer manual gearbox. Simply offering only that (in ads) was a deterrant to many Toyota-lovers. Ah, it’s only now, after so many months that they’ve started to offer the 1.6L 5-speed manual… Late I’d say, when the market has been taken by Honda Civic and Mitsubishi Lancer (Iframac claims the Lancer to be no 1 in sales for mid-size vehicles for 2007 and 2008 although the Lancer is more a compact sedan rather than a mid-size -MotorMag, June 2009).
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