End of Second Hand Sales Division for Toyota Mauritius

While local competitors are increasing their second-hand vehicle sales, it’s not surprising that the local dealer of Toyota (ex Beechand) is closing its Toyota Sure, used car division. Why it’s  not surprising, it’s because of their bad service, excessive prices, and incorrect models sold…

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Honda Fit 1.3 More Economical than Toyota Vitz 1.0

Honda L13A i-DSI engine (Wikipedia)

Honda L13A i-DSI engine

A friend was asking me the economy of the Honda Fit/Jazz. I remembered that I read about Fit being more economical than the March/Micra and Vitz despite having a bigger 1.3 engine. I decided to confirm it from their respective websites. More

Iframac Overtakes ABC Motors – When is Axess Bringing the Mazda 2 Demio

News from Motormag says that for the first 3 months of 2010, Iframac has totalled more vehicle sales than ABC motors. Can it become the No.1 this year. ABC has been leading for the past 10 years or so.

Another group that has potential I’d say is Axess. My suggestion would be to bring in the World Car of the Year 2008. That’s the Mazda 2/Demio that won against reputed cars like the Mercedes-Benz C-Class, Audi A5, Nissan Qashqai and Ford Mondeo! It’s a direct competitor of Toyota Vitz/Yaris and Honda Fit/Jazz/City. Fifth Gear has a review of the Mazda2:

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Why Toyota Mauritius Is Lagging Behind In Sales

Recent figures from MotorMag magazine shows that although the Corolla is still their best selling model – for Toyota Mauritius (also known as Beechand previously) market share is falling. The total sales have also fallen for the group for the first quarter of 2009. Now this trend is not due to recession, it’s the relative market share on the local market and the reason to me, is obvious…

There has been a clear lack of 1. correct models and options for Mauritius; 2. inaccurate and incomplete marketing campaigns. Let’s take them one by one. Anyone who wants to critic me is open to do so.

Let’s consider the E150 Corolla that they’ve been bringing for about 2 years only as a 4-speed automatic 1.5L. Now come on, everyone knows that Mauritians who buy Japanese prefer manual gearbox. Simply offering only that (in ads) was a deterrant to many Toyota-lovers. Ah, it’s only now, after so many months that they’ve started to offer the 1.6L 5-speed manual… Late I’d say, when the market has been taken by Honda Civic and Mitsubishi Lancer (Iframac claims the Lancer to be no 1 in sales for mid-size vehicles for 2007 and 2008 although the Lancer is more a compact sedan rather than a mid-size -MotorMag, June 2009).
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